Description
This spring, Toyota is bringing heart, humor and everyday relatability to the big screen through a promotional collaboration with TriStar Pictures’ new family comedy, The Breadwinner starring record-shattering comedian in his first feature film, Nate Bargatze and arriving in theaters May 29, 2026.
With the Toyota Sienna at the center, and integrations across the Tacoma, Land Cruiser and Camry, the collaboration celebrates modern family dynamics, shared responsibilities and moments that bring people together.
The Breadwinner stars Nate Bargatze as salesman Nate Wilcox and Mandy Moore as his wife, Katie. To Nate and their three children, Katie is the ultimate mom – she manages their comically chaotic household with equal parts efficiency and love, and everything runs perfectly.
But when Katie’s household invention leads to a once-in-a-lifetime deal on Shark Tank and takes her on a prolonged business trip, Nate has to figure out how to keep the house from (literally) falling apart. He and his kids soon learn that while he may not do it like mom, he can figure out how to do it his way. Welcome to the dad era.
This professional campaign titled ' Family chaos?' was published in United States in April, 2026. It was created for the brand: Toyota USA, by ad agencies: Saatchi & Saatchi and Saatchi & Saatchi - USA. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 1 hour ago.
