Families

As part of the month of the child, this graphic campaign showing how criminal groups treat children and teenagers in Mexico, to enlist them and shaping them to become hitmen or criminals.
Criminal groups have a recruitment strategy that involves stepping into the role of the family, providing what many humble families cannot: time, money, attention, and a fast track into the criminal world.

Through three powerful images, "Families" reveals how criminal groups fill the void left by absent traditional families. Whether it's playing soccer, watching a movie, or learning to drive, everyday activities become tools for recruitment and control by criminals. Each image in this campaign captures the "family" treatment that criminal groups provide to young people, molding them into hitmen or criminals.

However, this campaign isn't just about exposing reality; it's about inspiring change. It urges us to take action, to break teenagers free from this cycle of violence, and to offer them a path to a safer, more promising future. Through Save The Children, we can help create safe spaces where they can grow without the influence of crime and reach their full potential.