Description
This print campaign aims to highlight that the counterfeit fashion industry not only steals intellectual property but also robs children of their childhood by forcing them to work in the world of replicas. Childhood occurs once in a lifetime and cannot be replicated. In a creative way, we decided that in a world full of AI, the only thing that can't be copied is what comes from the heart. That's why we decided to use our craft to convey this powerful message.
This student campaign titled 'Fake Childhoods - Young Lions Competition Finalist' was published in Ecuador in March, 2024. It was created for the brand: Young Lions, by ad school: BBA. This Print medium campaign is related to the Fashion and Public Interest industries and contains 2 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: BBA
Creative Director: Daniela Enríquez
Copy Writer: Paula Rivadeneira
