Agency: Column Five

Dialpad Failed AI Auditions


It’s not always about features and benefits. Sometimes the best consumer conversations are sparked by subtlety in advertising. That turned out to be the case with our Failed AI Auditions campaign.

The goal was to authentically integrate product features into an unexpected lighthearted comedic campaign for a tech brand. A series of “Audition tapes”, subtly branded microsite full of failed “wanna-be” headshots, and come clever infographics populated the social media feeds of our targeted audience across pulling in 300,000+ views.

This professional campaign titled 'FAILED AI AUDITIONS' was published in United States in March, 2020. It was created for the brand: Dialpad, by ad agency: Column Five. This Content and Digital media campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted about 1 year ago by Storyverse Architect: Jonny Zeller of Champage & Gyoza.


CLIENT: Dialpad
CMO: Keith Messick
Creative: Laura Wilkinson

AGENCY: Column Five
Partners: Josh Ritchie, Lankow
Executive Producer: Ryan Shoe
Strategy: Travis Keith
Creative Director: Jonathan Sweet, Katie Raney

PRODUCTION: Tapestry Films
Executive Producer: Tim Frazier
Director: Jonny Zeller
Cinematography: Mitchell Overton

Talent: Chris Smith, Jack De Sena, Kurt Maloney


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.