The Good Ai - Ai That Works For You - Super Bowl 2023


Dialpad, the leading Ai-Powered Customer Intelligence Platform that is changing the way the world works together, is taking viewers back in time and into the future on February 12 with its debut Super Bowl ad “The Good Ai” featuring 42 (yes, 42!) Ai references from the past and present. The Super Bowl Commercial 2023 pays homage to the most pivotal moments in artificial intelligence history—and speaks to what’s to come as Ai powers the future of work.

Ai fanatics, the Ai-curious, robo enthusiasts, and pop culture connoisseurs venturing on this Ad Age-featured AI easter egg hunt can get started with these clues. See if you can spot them all in the ad:
- A cute virtual assistant on the moon
- Do you want to stay in the simulation?
- The iconic Ai test
- The OG Ai transportation
- One of the earliest AI characters, introduced in this classic 1968 film
- Check mate
- Fall in love with an Ai OS
- Robots from the future
- Mortal keychain pet

See if you can spot them all in the ad—and get more clues here:

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This professional campaign titled 'The Good Ai - Ai That Works For You - Super Bowl 2023' was published in United States in February, 2023. It was created for the brand: Dialpad, . This Integrated medium campaign is related to the Electronics, Technology and TV and Streaming Promos industries and contains 4 media assets. It was submitted 7 months ago.


Writer: Morgan Sage Norman, Dialpad
Creative: JP Walti, Dialpad
Creative: Kat Chen, Dialpad
Creative Director - Caleb Kozlowski, Hybrid Design
Senior Designer - Nick Paff, Hybrid Design
Storyboard Artist - Nick Paff, Hybrid Design
Senior Producer - Ann Kveglis, Hybrid Design
Executive Producer - Bone+Gold
Producer - Rachel Dorsey
Co-Directors - Rachel Dorsey and Brandon Moore
Director of Photography - Drew Dorsey
Associate Producer - Chelsi de Cuba
1st AC - Jonathan Bowerbank
2nd AC - Theresa Wong
Gaffer - Chris Galdez
Key Grip - Todd Stoneman
BB Electric - Cyrus Amini
BB Grip - Ernie Kunze
Swing - Stephanie Stokes
Sound Operator - Mike Perez
Art Director - Peter St. Lawrence
Art Assistants - Riley Bamesberger and Devin Miller
Wardrobe Stylist - Jillian Knox
Dressers - Jessica Wybenga and Justin White
HMU - Melanie Leandro and Erica Villanueva
Production Assistants - Kait Miller and Nicholas Dorsey
Location Manager - Tony Severo
Post Supervisor - Rachel Dorsey
Editor - Brandon Moore
Finishing Studio - Roast n' Post
Post Producer - Crystal Villamayor
Colorist - Sean Wells
Sound Design and Mix - Adam Myatt
Post Production Assistant - Rachel Valdivia
Motion Graphics Studio - Sneaky Little Sister
Post Producer - Kia Simon
Motion Graphics Artist - Rob Erto

Lead - Syra McCarthy
Supporting Actor - Chris Morrell
Background Talent - Terri Demartini
Background Talent - Kot Takahashi
Background Talent - Loreena Flores
Background Talent - Todd Sapio
Background Talent - Tiffany Wilson
Background Talent - Yuko Sato
Background Talent - Joseph Flores
Background Talent - Cindy Li
Background Talent - Derrick Green
Background Talent - Migerta Ndrepepaj
Background Talent - Jeffrey Vez


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