ADVERTISING

Apple

FaceShield

School: School of Visual Arts

Description

Background: Revenge porn is a sexually explicit portrayal of one or more people that is distributed without their consent.
Problem: 1 in 25 Americans have been a victim of Revenge Porn. Unfortunately, the only way to protect from threat is to report to the police is by revealing their intimate images or videos.
Idea: Using Face Recognition Technology, FaceShield will help potential victims of revenge porn to have full ownership of their intimate photos and videos.

This student campaign titled 'FaceShield' was published in United States in February, 2018. It was created for the brand: Apple, by ad school: School of Visual Arts. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising School: School of Visual Arts, New York, USA
Creative Director: Thomas Shim
Art Director: Bowook Yoon

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