We wanted an ad to show that if you look beyond the scars of an acid victim, you will see hope in the faces of those that are attacked. An image that at first shocks the viewer, suddenly turns into an uplifting and inspiring message of hope.
This professional campaign titled 'Faces' was published in Pakistan in July, 2013. It was created for the brand: Depilex, by ad agency: Saatchi & Saatchi. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 9 years ago.
Advertising Agency: IAL Saatchi & Saatchi Pakistan
Chief Creative Officer / Art Director: Ali Mumtaz
Creative Director: Sheharyar Ghayas
Director of Strategy: Nida Haider
Copywriters: Jamil Akhtar, Assam Khalid
Photographer: Insiya Syed
Pubished: December 2012