Description
The success of Netflix’s Adolescence panicked parents across the world. It exposed a growing fear: how do you protect and support your teenager in a world flooded with social media, misogyny, and gender-based violence? Families everywhere were left asking the same thing - what do I do if my child feels unrecognisable?
Soar, an Irish charity that helps teenagers, launched a reactive campaign called Face Not Recognised. It used the global symbol of facial recognition to highlight the small, subtle changes from social media use that only parents can see. That feeling when your child suddenly seems like a stranger.
This professional campaign titled 'Face Not Recognised' was published in Ireland in April, 2025. It was created for the brand: Soar, by ad agency: Droga5. This Ambient, OOH Outdoor, and Print media campaign is related to the Education industry and contains 3 media assets. It was submitted 9 days ago.
Credits
CHIEF CREATIVE OFFICER: Jen Speirs
CHIEF STRATEGY OFFICER: Emma Sharkey
CREATIVE DIRECTOR: Ste Rogers
CREATIVE DIRECTOR: Alex Ingarfield
ASSOCIATE CREATIVE DIRECTOR: Carina Caye
HEAD OF SOCIAL MEDIA: Sarah Jane Lowes
STRATEGY MANAGER: John Mulligan
BUSINESS DIRECTOR: Sarah Murphy
HEAD OF PRODUCTION: Jessica Bermingham
PRODUCER: Aisling O’Dwyer
DESIGNER: Leah Griffin Anderson
ARTIST: Gerry Cole
ANALYST: Ciara Murphy
