Description
On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism.
This professional campaign titled 'Eye Contact Installation' was published in United States in April, 2011. It was created for the brands: Ad Council and Autism Speaks, by ad agency: BBDO. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 14 years ago.
Credits
Advertising Agency: BBDO New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Ronald Ng
Creative Director / Art Director: Tim Wettstein
Creative Direcor / Copywriter: Patrick Herold
Director of Creative Engineering: JD Michaels
Production Company: Grant Ave
Director: Marjo Tremblay
Director of Photography: Paul Blain
Executive Producer: Michael Ching
Visual Effects Company: Float Hybrid Entertainment
Visual Effects Director: John Gaeta
Digital Arts Supervisor: Peter Oberdorfer
Gesture Control Engineers: David Bennett, David Tim Nyo
Videographer: Dennis Liu
