Extra Seats

Agency: Marcel


It's total hysteria in Betclic Elite this season! The reason? Victor Wembanyama. The new world phenomenon of basketball will be, according to everyone, the future greatest player in the history of the NBA. He is young, French and plays his last season in France before joining the US where he will be the #1 draft pick.

He has already made the cover of Sports Illustrated. LeBron James, Tony Parker and the Commisioner of the NBA Adam Silver are praising him. Not a day goes by without the American basketball media talking about him.

Too much talent, too much hype. As a result, it has become impossible to find a seat to attend a game. A big frustration for the French basketball fans, who only have a few rare opportunities to see Wemby play in Betclic Elite, before his departure for the United States at the end of the season.

Faithful to its promise to make the sport live stronger, Betclic, one of the European leaders in online gambling and sports betting, had to do everything possible so that a maximum of fans could attend the last big events of this season. This is why the sports betting application, title partner of the French basketball championship, is launching in collaboration with its agency Marcel: the Betclic Extra Seats. Seats created where none existed before!

This professional campaign titled 'Extra Seats' was published in France in April, 2023. It was created for the brand: Betclic, by ad agency: Marcel. This Integrated medium campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted 5 months ago.


Marketing Director: Laurent Burel
Head of Marketing Communications: Antoine Lillet
Brand Manager: Mathias Bellamy
Brand Creative Director: Yann Gilbert
Deputy Creative Director: Bryan Coste

Co-CEOs: Pascal Nessim et Charles Georges-Picot
Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov
Managing Director: Benjamin Taïeb
Creative Director: Jérémie Bottiau
Co-Head of Strategic Planning: Léoda Esteve
Strategic Planner: Ruben Hassan
Head of Production: Timothé Rosenberg
Agency Producer: Aurelien Lemesle
Copywriter: Grégory James
Art Director: Jules Perron
Account Director: Yani Oukid
Group Manager: Quentin Seguret
Account Assistant: Maeva Leseur
Project Directror: Marine Borreil
Project Manager: Pauline Lemaitre
Motion Design: Vincent Iweins, Maxime Philippeaux
Edit: Loïck Tranier, Julien Hannedouche

Production: Goray
Director: Martin Duchamp
Photographer: Jeremy Suchet
Fraler: Flavio Pesenti
Edit: Martin Duchamp
Sound Production: Kevin O’Leary
Production Director: Antoine Gay
Set Design: Célia Longcourty, Fred Cassellas


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