Extra Large Wound


In general, Hansaplast is recognized as a plaster for minor wounds. However, it is important to note that wounds are not always small; there are also large wounds, such as postoperative incisions. To address this, Hansaplast offers a product in an XL size specifically designed to cover larger wounds.

We employed a creative and metaphorical approach by shaping the wound icons to represent large animals like elephants, King Kong, and dinosaurs. This creative visualization aims to provide a clear understanding of the effectiveness of the Hansaplast XL product to our audience.

This professional campaign titled 'Extra Large Wound' was published in Indonesia in October, 2023. It was created for the brand: Hansaplast, . This Print medium campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted 4 months ago.


Advertising Agency: Magis Agency, Jakarta, Indonesia
CEO/CCO/Founder: Boyke Dwijanarko
Creative Director: Rifqi Wirawan
Account & Business Director: Ardi Adithya
DI Artist & production: Kristian Sulai

The Trevor Project


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.