Excuses - Door, Excuses - Stairs

Agency: FCB


“I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay attention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true.

This professional campaign titled 'Excuses - Door, Excuses - Stairs' was published in Portugal in April, 2018. It was created for the brand: APAV, by ad agency: FCB. This Print medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 6 years ago.


Advertising Agency: FCB Lisbon, Lisbon, Portugal
Creative Director: Edson Athayde
Art Director: Eduardo Pastor
Copywriter: Leo Gomez
3D: Mulungu
Post-production: WhiteLab
Account Director: Sónia Gonçalves


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