Description
The spot opens in the lock aisle of a big box home improvement store, where a customer is deciding between a Schlage lock and a different brand. It then flashes back to a...colorful breakup between the customer and his girlfriend in a restaurant, illustrating why someone would pay a little more for the stronger, more durable Schlage lock. The campaign also launches a new tagline for the brand: “Schlage: Strong Has a Name” to reinforce brand positioning and the importance of buying a strong lock.
This professional campaign titled 'Ex-Girlfriend' was published in United States in May, 2013. It was created for the brand: Schlage, by ad agency: Young & Laramore. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 10 years ago.
Credits
Advertising Agency: Young & Laramore, Indianapolis, United States
Creative Director: Bryan Judkins
Art Director: Zac Neulieb
Copywriter: Scott King
Brand Action Strategist: Adrienne Bailey
Account Director: Brad Bobenmoyer
Account Manager: Lucia Bayt
Associate Media Director: Shannon Quinn
Media Supervisor: Megan Suttile
Agency Producer: Amy Jo Deguzis
Production Company: Tool of North America
Director: Sean Ehringer
Producer: Leanne Amos
Director of Photography: Jim Denault
Editorial: Cutters LA
Editor: Adam Parker
Exec. Producer: Josianne Cote
Animation / End Tag: Imaginary Forces
Creative Director: Michelle Dougherty
Producer: Melissa Johnson
