Wunderman Thompson Kolkata’s films for Exide Sunday, a recent offering from Exide Industries Ltd. brings to life how easily people can switch to a sustainable way of living and make every day as easy & tension free as Sundays.
The execution demanded simplicity & relatability, which is very beautifully executed through three real life situations & light hearted humour to make the film memorable. The fourth film is set in a family context where the audio track adds to the whole humour angle. It demonstrates various stages that one goes through while adopting solar and how consumers can do it araam se .. with a smooth yet sticky tune making this refrain stand out. The campaign will be anchored in the digital space and will be extended on ground through events and executions.
This professional campaign titled 'Everyday can be a Sunday' was published in India in January, 2023. It was created for the brand: Exide Sunday, by ad agency: Wunderman Thompson Kolkata. This Integrated medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted 11 months ago.
Client: Exide Sunday
Agency: Wunderman Thompson
Vijay P. Jacob, Sr. VP & Managing Partner
Arjun Mukherjee : Vice President & Senior Executive Creative Director
Diptanshu Roy: Senior Creative Director
Anurag Acharya: Creative Director
Sourish Mitra: Creative Director
Saumendu Mahata: Creative Supervisor
Tania Sinha: Associate Vice President & Client Services Director
Zeenat Kaiser: Account Director
Pooja Mukherjee: Senior Account Executive