Description
THE SHOUT GROUP/FCB SHOUT has been appointed as the creative agency for Le Lumiere, the diamond jewellery brand under the Tomei umbrella, following a competitive pitch for its relaunch campaign. Renowned for its precision, quality, and craftsmanship, Le Lumiere is now repositioning itself to appeal to a younger, more emotionally attuned audience as consumer behaviour in the diamond category continues to evolve.
For the relaunch, FCB SHOUT developed the platform Every Sparkle Tells A Story. Moving beyond traditional jewellery advertising that emphasises aesthetics, the campaign imbues each piece with emotional resonance and personal significance. By reframing diamonds as symbols of milestones, memories, and meaningful moments, Le Lumiere seeks to spark renewed interest among modern consumers and strengthen its relevance with a new generation.
This professional campaign titled 'Every Sparkle Tells A Story' was published in Malaysia in September, 2025. It was created for the brand: Le Lumiere, by ad agency: FCB Shout. This Film medium campaign is related to the Jewelry industry and contains 2 media assets. It was submitted 3 months ago.
Credits
Client
Lam Kok Wah: Head of Marketing
Ng Yi Jia: Head of Business Development
Randy Lim Chen Chien: Creative Director
Rachel Teh: Marketing Manager
Tan Ching Chian: Marketing Executive
Agency: FCB SHOUT
Shaun Tay: Owner
Ong Shi Ping: Owner
Syahriza Badron: Managing Director
Wang Ie Tjer: Executive Creative Director
Boon Chuan Suah: Creative Director
Chiu Wai Ming: Art Director
Sin Nee Lee: Copywriter
Mandy Chock: Strategist
Jane Leong: Brand Manager
