Every Day, Care 2.0

Agency: Digitas


For over 100 years, Whirlpool has built home appliances specifically designed to help families care. Whirlpool is in the process of launching their new brand campaign, Whirlpool Every Day, Care 2.0, in partnership with Connected Marketing agency, Digitas in a fresh and energetic tone that celebrates focusing on the other kinds of care besides cooking, cleaning, and washing.

As Whirlpool continues to forge relationships with consumers by focusing on their products’ human benefits, Digitas partnered with the brand to ideate and create a campaign highlighting how Whirlpool helps consumers care less about the small stuff and focus on what matters – the people they love.

Using the dynamic vision of filmmakers, Kinopravda and a music track from Mos Def, the campaign consists of 30s, 15s, and 06s spots that highlight three main appliances – Whirlpool’s Smart Range Oven, Fan Fresh Washer and the Two in One Washer. You can view the creative HERE, along with the credits below. The campaign will live across premium video, OLV, and social placements to establish a new interpretation of ‘Every day, care’ and reach its mass target. The campaign also marks the brand’s first foray into TikTok with creative work designed specifically for the platform. The colorful, animated visuals bring new energy to the social and digital spaces.

This professional campaign titled 'Every Day, Care 2.0' was published in United States in October, 2022. It was created for the brand: Whirlpool, by ad agency: Digitas. This Integrated medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted over 1 year ago.


Chief Creative Officer: Atit Shah
Executive Creative Director: Tim Mattimore
SVP Group Creative Director: Chris Jansma
ACDs: Rachel Reno, Samantha Bordignon, Brittany Druker, Jordan Smith, Milan Williams
Executive Producer: Rob Tripas, Jeff Drooger
Account Management / Project Management: Chris Loeffler, Jimmy Van Meter, Bridget Herrera, Kohar Shrikian, Casey Van Duyne
Strategy: Steph Kelly, Katlin Bole, Erin Appenzoller, Danny Weiss, Annie Lambesis
Production Company: Imposter
Director: Kinopravda
Director of Photography: Kate Arizmendi
Executive producer: Avtar Khalsa
Line Producer: Petra Ahmann
Editing House: Nomad Editorial
Editor: Conor O’Neil
Producer: Oden Roberts
Music Supervision: MAS - Music and Strategy
Song: "Quiet Dog (Bite Hard)" by Mos Def
Sound Design / Mix: Another Country



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