Description
AXA is celebrating the entrepreneurial courage and resilience of small and very small businesses in its new pan-European campaign designed with the agency Publicis Conseil.
These "small" businesses are however "small" in name only: they represent the backbone of our domestic economies, while beyond the business, it is often a life project that they carry out whose implications go far beyond the economic framework.
It is this original ambition that AXA's new campaign celebrates, by recalling through the story of a young entrepreneur her ability to offer support and advice adapted to the nature of each project, as well as to the various hazards and stages in the life of the business.
This professional campaign titled 'EVERY BUSINESS STARTS BIG' was published in France in October, 2022. It was created for the brand: AXA, by ad agency: Publicis Conseil. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted over 2 years ago.
