More often than not, older adults are subjected to emotional and physical abuse, societal stigmas, clichés and stereotypes, leaving them with very little scope to express themselves. Ahead of World Senior Citizen’s Day on 21st August, Evergreen Club – India’s largest online community for older adults – has launched #EvergreenDiaries to encourage the elderly to share inspiring stories of their life, which brought them liberation, joy and healing.
The social media campaign aims to bring together stories of their struggles and griefs, overcoming them with determination and grit, and finally breaking barriers to lead a life of their own accord. #EvergreenDiaries aims to inspire more and more seniors to shed their inhibitions, liberate themselves from the dictating terms of society, and follow their interests and passion, despite their age.
The campaign is being brought alive via a three-day Evergreen Carnival from 20th – 22nd August, where members of the virtual community will come together to participate in exciting events curated especially for them.
This professional campaign titled '#EvergreenDiaries' was published in India in August, 2021. It was created for the brand: Evergreen Club, . This Content medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted about 1 year ago.