Ingredient - Salt,Rock Salt,Puri,Sev,Boondi,Mint leaves,Black pepper,Green chillies and Tamarind
Handmade Stuff Doll of Pani Puri as Mascot For the campaign [ Innovative Media ]
Ingredient - Red Chilli
Ingredient - Mint Leaves
Ingredient - Raw Mango
Ingredient - Green Chilli
Ingredient - Onion
Ingredient - Salt and Rock Salt
Ingredient - Cumin Seeds
Ingredient - Tamarind
Ingredient - Dates
Ingredient - Lemon
Ingredient - Ginger
Ingredient - Tamarind
Every nook and corner of India reflects enormous range of variety in every walk of life.
This campaign specifically revolves around the food sector of India, as Indian food is undoubtedly one of the most talked about subject. And the idea of bringing food as a main factor was because food sees no bias and has nothing to do with any technical, ritualistic and geographical barriers. An element which purely depends on a person’s taste buds to strike the connection and nothing else.
And spices is something India is incomplete without. Through Everest and its product ,'PANI PURI MASALA' which comes under blended spices, the core motive was to unite people through food and to celebrate the legacy of the most celebrated Indian street food i.e. 'PANI PURI'.
The main idea is to make the audience realise that they can blindfoldedly depend upon 'EVEREST PANI PURI MASALA' for the blend of trust, hygiene, quality,taste and most importantly to fulfill the feeling of street food taste at the same time.
The methodology included handmade typographical photography [expressive typography]. The elements arranged in each media are nothing but the ingredients used in the Everest pani puri masala product. And the words conveyed in each of the medias are intentionally used, those are the raw responses of the pani puri lovers across my survey. The objective was to address the audience in a very direct and raw manner which could make the understanding more easy
This student campaign titled 'Everest - Irresistable taste at your home' was published in India in June, 2022. It was created for the brands: Everest and Everest, by ad schools: Amity School of Fine Arts, Amity University, and Amity University Mumbai. This Design, Digital, and Print media campaign is related to the Food industry and contains 14 media assets. It was submitted over 1 year ago by Graphic Designer: Yashaswini Iyer of Applied Arts/Bachelor of Fine Arts.
Designer - Yashaswini Iyer
Professor - Gargi Patekar