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Description

Long-time creative partners LUX, Wunderman Thompson Singapore and Sweetshop have joined forcesonce again to launch a new campaign. The campaign was directed by Zhang Jing and stars Chinese actress Dilireba- LUX spokesperson in Greater China.

Talking to the brave new breed of Chinese women, LUX has in recent years positioned their fine fragrance productsas a powerful booster and an embodiment of their bold, spirited personalities. Through the platform of
#IamUnstoppable, LUX continues to fight sexist judgements which Chinese women are labeled with, encouragingwomen to express their beauty unapologetically.

This professional campaign titled 'Euphoria' was published in China in May, 2022. It was created for the brand: Unilever, by ad agencies: Sweetshop Shanghai and Wunderman Thompson. This Integrated medium campaign is related to the Beauty and Public Interest, NGO industries and contains 1 media asset. It was submitted 6 months ago.

Credits

Brand: Unilever
Global Brand VP: Severine Vauleon
Global Brand Director: Swarnim Bharadwaj
Global Brand Manager: Sarah Chen
Global Asst. Brand Manager: Lillian Zhou
Agency: Wunderman Thompson, Singapore
Chief Creative Officer: Marco Versolato
Creative Director: Ai-lin Tan
Creative Director: Ricardo Tronquini
Global Business Director: Hinoti Joshi
Group Account Director: Len de Rosales
Associate Account Director: Geru Gotico
Senior Agency Producer: Kevin Nguyen
Production Company: Sweetshop, Shanghai
Director: Zhang Jing
DOP: Jiang Jin Wen
Managing Director: Laura Geagea
Executive Producer: Lilian Li
Producer: Julie Chen
Production Assistant: Touie Li
Production Assistant: Lemon Zhu
Line Producer: Wang Xin
Production Assistant: Xiong Mao
1st AD: Cao Zhichong
Post Production for Offline: FLiP, Shanghai
Offline Editor: Kuda Lam
Producer: Bruce Lo
Post Production for Online: Chameleon Singapore and TQL Singapore
3D senior supervisor: Colin Foo
Online editor: Luis Calvo Alonso
Online editor: Jessie Chang
Online Producer: Gwen Ang
Music: BigSync, Singapore
Music Composer: Kuek Kian Hong Kieran
Audio Post Production: Neon, Singapore
Audio Producer: Michelle Tsao
Audio Engineer: Matthew Koh

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