Description
AI is making more of our everyday decisions and when people rely on it without thinking twice, the results can be hilariously human. From a politician accidentally reading AI-generated prompts aloud during a legislative speech to professionals sending emails with chatbot instructions still intact, AI mishaps are quickly becoming a familiar part of modern life.
The timing couldn't be more interesting for Snickers, whose Eulogy spot explores a similar cultural truth: as AI becomes part of everyday life, the line between human and machine is getting blurrier, and sometimes hilariously so.
In the film, a eulogist reads AI prompts verbatim during a heartfelt speech, turning a familiar AI mishap into a classic You're Not You When You're Hungry moment.
This professional campaign titled 'Eulogy' was published in United States in July, 2026. It was created for the brands: Mars and Snickers, by ad agency: BBDO. This Film medium campaign is related to the Candy, Snacks industry and contains 1 media asset. It was submitted 16 minutes ago.
Credits
Snickers AI Eulogy
Mars Wrigley
VP, Brand & Content: Ashley Gill
Associate Director, Brand & Content: Chris Bendeck
BBDO
Chief Client Experience Officer, BBDO Worldwide: Daale Carter
Chief Creative Officer, BBDO Chicago: Josh Gross
Group Creative Director, BBDO NY: Alex Holm
Group Creative Director, BBDO NY: Avi Steinbach
Creative Director, BBDO Chicago: Frederik Clarysse
Associate Creative Director, BBDO NY: Victoria Rocha
Associate Creative Director, BBDO NY: Benner Rawley
Group Business Director, BBDO Chicago: Jeremy Kanefsky
Business Director, BBDO Chicago: Avery Sykes
OCX
Executive Producer: Kim Clarke
Business Affairs Manager: Vanessa Vasquez
Good Behavior
Director: Pete Marquis
Executive Producer: Victoria Guenier
Producer: Adam Lawson
