Creative agency Something Different recently worked with the Fox Sports marketing team on a creative promo campaign for its popular FS1 show “Undisputed,” with “Eulogy,” a humorous spot featuring host Skip Bayless’s passionate, uncompromising voice and featuring his new co-hosts Michael Irvin and Keyshawn Johnson.

Celebrating “Undisputed”’s unique combination of unmatched sports knowledge and spirited debate, “Eulogy” demonstrates the hosts’ (and by extension all real sports fans’) inability to think about anything other than their favorite team, even at an occasion as serious and solemn as a family funeral, proving that ‘When your brain is filled with sports, there isn’t room for much else.’

In the promo, which debuted on Thanksgiving across FOX Sports’ college and NFL lineup, Skip turns his eulogy into a series of impassioned rants about his team’s performance, while “Undisputed” co-hosts Michael Irvin and Keyshawn Johnson look on supportively. The ad conveys the chemistry of the show’s new crew mixed with edgy humor, while saluting their passion for football.

Directed by Clay Weiner, whose performance-driven comedic style and indie spirit has guided his award-winning career, “Eulogy” fits right into a resume that includes high-profile campaigns for Netflix, Infiniti, and Common Sense Media’s award-winning #DeviceFreeDinner PSA (starring Will Ferrell).

Since the spot’s kickoff, fans have been reacting with enthusiasm to the promo’s humor and authenticity. And, Skip and Michael even discussed the spot on the show, with Michael sharing acting advice he received from Adam Sandler on the set of 'The Longest Yard' which he channeled during filming and Skip reflecting on how the spot is meant to poke fun at themselves because they can't stop thinking about sports.

This professional campaign titled 'Eulogy' was published in United States in November, 2023. It was created for the brand: Fox Sports, by ad agency: Something Different. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 5 months ago.


Fox Sports - Undisputed

Something Different
Patti McConnell Co-Founder / Managing Partner
Tommy Henvey Co-Founder / Chief Creative
Richard Ryan Creative Director / Writer
Meghan Linehan Director of Accounts
Garrett Crabb Producer
Stella LoGiudice Production Coordinator

President, Marketing Robert Gottlieb
SVP, On-Air Promotions Bill Battin
VP, Marketing (Creative) Blake Danforth
VP, Marketing (Production) Keith Hritz
VP, Brand Marketing Keri Gajewski
Sr. Creative Director Mathew Waddell
Producer Ben Baisden
Production Coordinator: Meghan Rock
Creative Production Assistant: Will Bantle
Creative Production Assistant: Daniela Medina

Biscuit Filmworks
Clay Weiner Director
Shawn Lacy Partner/Managing Director
Holly Vega Executive Producer
Lisa Stockdale Producer
Sean Moody Head of Production
Tim Hudson Director of Photography
Francis Whitebloom Production Designer
Jenna Wright Wardrobe Stylist
Yuichi Kojima Makeup Artist

Post Crew
Jake Jacobsen Editor
Nancy Jacobsen Executive Producer/Owner
Stephanie Norris Executive Producer
Matt Henion Assistant Editor
Eric Schwalbe Color
Roman Zeitlin Mix
Allen Ross Graphics
Delaney Porter Conform
Jesse Samaritano Conform


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