Description
“eToro is Everywhere” is a global campaign created entirely using AI. Launched across European TV and YouTube in 15 languages, it stands as one of the first large-scale brand campaigns fully produced with Veo3.
At the heart of the film is a universal human insight: once something becomes personally relevant, you start noticing it everywhere. Psychologists call it the Baader-Meinhof effect—suddenly seeing baby bumps, army uniforms, or your new car all around you.
The same shift happens with investing. Once you begin, you realize how many others around you are already doing it. With over 40 million users worldwide, eToro is one of the most active investment platforms out there.
This campaign brings that realization to life—showing that investing isn’t a niche activity, it’s all around you. You just hadn’t noticed it yet.
This professional campaign titled 'eToro is Everywhere' was published in France, Italy, and United Kingdom in July, 2025. It was created for the brand: eToro, by ad agency: eToro - In House. This Digital and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted 4 months ago by Head of Creative: Shay Chikotay of eToro.
Credits
CMO: Nir Smulewicz
VP Marketing: Yannay Politi
Head of Creative: Shay Chikotay
Senior Art Director: Ella Krap Israel
Senior Creative Copywriter: Guy Magal
Art Director: Hila Shutzer Marciano
Marketing Operation Team Leader: Hila Shechter
Marketing Project Manager: Shir Carmona Fiibish
Production company: Secret Level
Executive Producer: Eric Shamlin
Chief Creative Officer: Jason Zada
Producer: Courtney Feemster
AI Artist & Editor: Federico Velez
VFX Artist: Justin Leduc
VFX Artist: Matt Petrocci
Mix and Sound Design: Matt Pav
Music: Jason Zada
Localisation Narration: Astral
