Agency: Publicis


Mira service dog owners are often denied access to public places because of their dogs. However, a Mira dog is an essential tool for their autonomy, just like a walker, a prosthesis or a cane.

This professional campaign titled 'Essential' was published in Canada in October, 2019. It was created for the brand: Mira, by ad agency: Publicis. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted almost 5 years ago by Associate Creative Director: Mélissa Charland of Publicis Montreal.


Advertising Agency: Publicis Montréal, Montreal, Canada
Sound: Alexandre Wang-Legentil
Color Grading And Online: Dominique Belletête
Post-Production: Video Nerve
Production: Stéphanie Lord
Cinematography: Ariel Méthot
Production House: 4zéro1
Direction And Editing: François Jaros / 4zéro1
Retouching: Gabriel Carbonneau / Visual Box, Marquis Couture / Publicis
Photography: Alain Desjean / Rodeo Productions
Art Direction: Mélissa Charland, Karl Ouellette
Copywriting: Martin Bernier, Bryn Gallagher, Olivier Giguère, Sann Sava, James Viloria
Creative Direction: Mélissa Charland
VP, Head Of Creative Product: Sann Sava


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