Mira service dog owners are often denied access to public places because of their dogs. However, a Mira dog is an essential tool for their autonomy, just like a walker, a prosthesis or a cane.
This professional campaign titled 'Essential' was published in Canada in October, 2019. It was created for the brand: Mira, by ad agency: Publicis. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 3 years ago by Associate Creative Director: Mélissa Charland of Publicis Montreal.
Advertising Agency: Publicis Montréal, Montreal, Canada
Sound: Alexandre Wang-Legentil
Color Grading And Online: Dominique Belletête
Post-Production: Video Nerve
Production: Stéphanie Lord
Cinematography: Ariel Méthot
Production House: 4zéro1
Direction And Editing: François Jaros / 4zéro1
Retouching: Gabriel Carbonneau / Visual Box, Marquis Couture / Publicis
Photography: Alain Desjean / Rodeo Productions
Art Direction: Mélissa Charland, Karl Ouellette
Copywriting: Martin Bernier, Bryn Gallagher, Olivier Giguère, Sann Sava, James Viloria
Creative Direction: Mélissa Charland
VP, Head Of Creative Product: Sann Sava