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Welspun World

EqualStock

Agency: ^atom Network

Description

When a brand or person looks for stock images of farmers in India, the underrepresentation of women farmers is starkly visible, even though women account for approximately 75% of full-time farming jobs in India.

This immense underrepresentation needs to be corrected. The perception put forth by the world online needs to be mended. That’s exactly what Welspun World plans to do with EqualStock.

They have started to correct this underrepresentation with EqualStock, an initiative where they flooded stock image libraries with images of women farmers. These images are shot by Welspun World and are freely available online.

By using appropriate tags and collaborating with journalists and brands, they are trying to push these images higher up the algorithm. This will eventually help correct the underrepresentation of women farmers online.

This professional campaign titled 'EqualStock' was published in India in March, 2024. It was created for the brand: Welspun World, by ad agency: ^atom Network. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 1 month ago.

Credits

Client: Welspun World
CMO: Khyati Shah
Marketing Team: Anup Agrawal, Shirley Patil

Agency: ^ a t o m network
Chief Executive Officer: Abhik Santara
Chief Creative Officer: Yash Kulshresth
Chief Business Officer: Abheek Chatterji
Creative Team: Rahul Gate, Ravikrishna S., Sourabh Dhabhai, Anil Nair
Account Management: Ruhee Chamadia, Shivam Vahia, Arnav Arora, Sanket Misal

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