These new print ads emphasise that the product is ‘for the man who has more’ – and they’re definitely not talking about bank accounts. Rock stars are jealous of buskers, pro footballers are intimidated by their physiotherapists and obscenely wealthy Arabian princes go green-eyed at the gas pump, all because of a sense of phallic injustice in this copy-heavy circle of envy.
This professional campaign titled 'Envy' was published in Portugal in June, 2013. It was created for the brand: Harmony XL-Fit Condoms, by ad agency: FCB. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted over 10 years ago.
Advertising Agency: Draftfcb, Portugal
Executive Creative Directors: Duarte Pinheiro De Melo, Luis Silva Dias
Copywriter: Viton Araújo
Art Directors: Duarte Pinheiro De Melo, Luis Silva Dias, Rita Silva