Luminous India

Environment Day

Agency: WPP


In the past couple of months, we’ve seen bits and pieces of the natural world revert to its original pristine state of being. This has been a reassurance that indeed it is possible to reverse some of the damage the human race has done to the environment over centuries
However, what was needed was to undo the hopelessness in people’s attitudes towards saving the environment. On World Environment Day, Luminous wanted to play a little part in restoring belief in a better future, as individuals and as a collective. Through this video, we are trying to change people’s perspectives in a simple yet thought provoking manner.

This professional campaign titled 'Environment Day' was published in India in June, 2020. It was created for the brand: Luminous India, by ad agency: WPP. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 3 years ago by Group Creative Director: Preeta Mathur of 82.5 communications .


Advertising Agency: 82.5 Communications, Gurugram, India
Chief Creative Officer: Sumanto Chattopadhyay
Group Creative Director: Preeta Mathur
Copywriter: Avantika Vishwanathan


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