Description
In Chile, we have a bad habit: we sign a lot of things without really paying attention to what we’re signing — and often, without understanding them. The problem comes later, when we realize that among everything we signed… there was a health plan that wasn’t the right fit for us.
Consalud is a Chilean health insurance brand that supports people until they truly understand their needs. Every plan is personalized, designed to fit each person — not the other way around.
So to illustrate this habit of signing without knowing what we’re signing, we launched our campaign with the people who sign the most without looking: famous artists. And among them, Kramer, one of Chile’s most beloved comedians.
This professional campaign titled 'Entiende lo que firmas' was published in Chile in February, 2026. It was created for the brand: CONSALUD, by ad agency: Puerto. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 32 minutes ago.
Credits
Agency: Puer.to
ECD: Ingrid Lira
Creative director: Gus Gil
Copywriter: Franck Marciano
Head of art: Leono
Director - Marco Serafini
Creative assistant - unai m de amorrortu
Productora ejecutiva - consuelo vargas
Line producer - andrea anfrens, Veronica veins
director de fotografía - Pepe zurita
