Enjoyment is imperfect. This statement is the main premise of 'Enjoy, it’s beautiful', the new project for KFC by PS21 creativity agency. The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste.
'In the advertising industry, we are used to seeing TV actors smiling at products as if they were telling a joke. Who eats while smiling? Who bites and chews with a picture-face? We all know that the more we enjoy something, the more ridiculous our faces become, and that's amazingly beautiful. This is the idea we want to share with the campaign, touching the audience with something basic as fried chicken', according to Víctor Blanco, executive creative director of PS21.
This professional campaign titled 'Enjoy, it's beautiful ' was published in Spain in March, 2023. It was created for the brand: KFC, by ad agency: PS21. This Film medium campaign is related to the Food industry and contains 3 media assets. It was submitted 6 months ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..
Advertising Agency: PS21, Spain
Production Company: Blur Films