Description
Engine, the all-in-one corporate travel booking and management platform, just launched an all-new campaign for Engine X, their business travel card, and I’m excited to share it with you! For the new project, Engine worked with Noble People, the award-winning independent media agency, which developed the media strategy behind Engine X's multi-market launch.
The approach was built around one simple idea: Reach business decision-makers in the moments where managing travel and expenses feels most painful, and put Engine X front and center as the solution.
About the Campaign
The campaign runs on two tracks. The first track is all about making Engine X impossible to miss, placing the brand across the Houston, Austin, Sacramento, and Tampa markets via digital billboards, office building displays, commuter routes, airports, and mall screens along escalators and elevators.
The marquee activation will include choreographed drone shows over Houston and Austin on July 4th weekend, with 15–20 formations per show visible for up to a mile.
The second track is about reaching those same decision-makers where they already are. Noble People is running video ads across finance and business programming on YouTube, CNN, CNBC, Bloomberg, and MSNBC, plus podcast host reads on business and innovation shows on the Vox network. On the digital side, ads are served in real-time to travelers experiencing flight delays and cancellations via FlightAware, to people connecting to airport WiFi through WiConnect, and to managers on LinkedIn and Meta.
The campaign is projected to deliver approximately 315 million standardized impressions with a 90% reach across key markets.
This professional campaign titled 'Engine X' was published in United States in May, 2026. It was created for the brand: Engine, by ad agency: Noble People. This Film medium campaign is related to the Finance industry and contains 4 media assets. It was submitted 19 minutes ago.
