Smart Energy GB

Energy Saving Tips

Agency: AMV BBDO


Einstein and his dog Chico share energy saving tips in
AMV BBDO’s new campaign for Smart Energy GB

Energy prices are high and the cold spells are biting - saving money on energy bills is high on everyone’s agenda. But Albert Einstein and his dog Chico are here to help, with some simple ideas for saving energy and tracking your energy use in AMV BBDO’s new integrated campaign for smart metering communications body Smart Energy GB.

With help from his canine pal Chico, Einstein shares his high-impact, easy to action tips that will reduce energy use and save up to £340 a year – and shows how smart meters can help to track the energy you use at home.

Passionate as ever about smart meters, Einstein thinks that Chico’s barking is a sign that he wants him to spread the word about his energy savings tips. We are then taken around their home to see how they are putting Einstein’s advice into practice.

This professional campaign titled 'Energy Saving Tips' was published in United Kingdom in February, 2023. It was created for the brand: Smart Energy GB, by ad agency: AMV BBDO. This Film medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Smart Energy GB
Campaign title: Energy Saving Tips
Client name: Chris Taggart, Imogen Landy, Becca-Jane Schofield, Olivia Adams, Beatrice Shaw and Ruth Williams
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Team: Ant Eagle, Alex Duckworth, Jamie Chang and Rachel Tweedy
Agency Planning Team: Joe Smith and Mike Alhadeff
Agency Account Team: Rhiannon Hughes, Vicky Humphries and Jack Masters
Agency Producer: Rachel Amess (TV), Sophie Alliott (stills) and Joe Sloane (online)
Media Agency: mSix
Production Company: Stink Films
Director: Eoin Glaister
Production Co. Producer: Sara Nouman
Edit: TenThree
Post-production Company: No8
Sound studio: No8
Audio Post-production: No8
Albert Einstein: “Personality rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by BEN Group, Inc.”.
Licensing / Rights Clearance: Ben Group, Inc.
Licensing / Rights Clearance team: Sonia Bouadma, Brenda Conway and Giulia Castelli


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