End Speciesism

School: Miami Ad School


Every animal has the right to live a free life without being exploited by humans for their own selfish needs. Over time, humans have proved themselves to be controlling the food chain. With their minds and weapons. This has resulted in speciesism - an assumption of human superiority leading to the exploitation of animals.
Due to this human-supremacist worldview and years of being conditioned to consume particular animal products, millions of animals across the globe are being exploited for items such as meat for consumption, products like milk and honey, beauty products (animal testing), and the list goes on.

So, what would it be like if the roles were reversed?
If animals treat humans like we do them, what do you think would happen?
Would the animals show humans the true meaning of 'humanity'?

This campaign poses the same questions.

This student campaign titled 'End Speciesism' was published in India in March, 2023. It was created for the brand: PETA, by ad school: Miami Ad School. This Print medium campaign is related to the Fashion, Food, and Industrial, Agriculture industries and contains 3 media assets. It was submitted 12 months ago by Mayank Shewale.


Advertising Agency (School): Miami Ad School, Bengaluru, India
Art Director: Shreen Bhargava
Copywriter: Mayank S.
Professor: Samyu Murali, Swagata Banerjee

Miller Genuine ...


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