Greater Vancouver Food Bank

Emoji-to-Donate Campaign

Agency: Rethink


Canada’s first emoji-to-donate campaign using the eggplant and peach—the world’s sexiest produce—to help raise funds for healthy foods for their members. For every $1 donated, they can purchase almost $3 of fresh, high quality food and produce, making a small donation go a long way. They hope that the campaign will raise awareness and donations to feed those in need.

This professional campaign titled 'Emoji-to-Donate Campaign' was published in Canada in January, 2019. It was created for the brand: Greater Vancouver Food Bank, by ad agency: Rethink. This Digital medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 5 years ago.


Advertising Agency: Rethink, Canada


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