Description
Mitsubishi Electric showcases the world's fastest elevator through creative analogies with iconic narratives. Each ad features a famous character whose long journey is dramatically condensed into a brief moment, symbolizing the elevator's ability to significantly shorten travel times. From "The Lord of the Rings" to "Harry Potter," and "IT," these ads cleverly equate epic tales to the swift and efficient vertical mobility provided by Mitsubishi, emphasizing the quick and seamless experience with "THE END". This unique marketing approach not only highlights the elevator's speed but also captures the audience's imagination by linking it to beloved stories.
This professional campaign titled 'ELEVATOR BOOKS' was published in Ecuador in March, 2025. It was created for the brands: COHECO and Mitsubishi Electric, by ad agency: VML NORLOP. This Digital and Print media campaign is related to the Electronics, Technology, Other, and Transport industries and contains 3 media assets. It was submitted about 2 months ago by Creative Director: Tebo Samaniego of VML NORLOP ECUADOR.
Credits
Agency: Norlop VML
General Manager: Rafael Ordoñez
Creative Director: Tebo Samaniego
Art Director: Daniel Bustos
Client: COHECO - Mitsubishi Electric Ecuador
