Description
Genesis, in partnership with multicultural agency Dieste, today unveiled “El Lujo Está en Ti” (“Your Purpose is the Ultimate Luxury”), the brand’s first-ever culturally-centered campaign developed specifically for Hispanic consumers.
The campaign marks a major milestone for Genesis, introducing a dedicated creative platform designed specifically for the Hispanic market and grounded in deep cultural insight. Genesis customers are not defined by outward status, but by the quiet confidence that comes from earned success, while remaining deeply rooted in one’s values, family and cultural identity.
This professional campaign titled 'EL LUJO ESTÁ EN TI' was published in United States in May, 2026. It was created for the brand: Genesis, by ad agency: Dieste. This Integrated medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 3 hours ago.
Credits
Abe Garcia - Chief Creative Officer
Marialejandra Urbina - Chief Strategy Officer
Beatrice Sagaria Rossi - Group Account Director
Valentina Sulbaran - Group Creative Director
Dario Campos - Creative Director
David Chavez - Associate Creative Director
Luis Martinez - Sr. Art Director
Andres Pedraza-Creative Director
Miguel Giraldo-Sr. Copywriter
Keni Mezarina- Associate Creative Director
Erin Clark - Group Planning Director
Michael Henderson - Marketing Science Lead
Alex Castro - Account Supervisor
Scott Gassert - Executive Director of Media Strategy Media Buying/Planning
Omnicom Production:
John Costello - Executive Producer
