Description
Hicimos un homenaje a Benito, un artista que se ha convertido en símbolo de lo que significa para los latinos creer en sí mismos y atreverse a soñar en grande. Cada paso, cada trayecto y cada guiño representan el esfuerzo detrás de los sueños que parecen imposibles. Esta pieza no solo celebra el éxito, sino el proceso de creer, intentarlo y avanzar de un latino. Porque nuestra campaña busca inspirar a todos a confiar en su talento, a romper límites y a alcanzar aquello que se proponen. A todos soñemos en grande.
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We paid tribute to Benito, an artist who has become a symbol of what it means for Latinos to believe in themselves and dare to dream big. Every step, every journey, and every nod represents the effort behind dreams that seem impossible. This piece doesn’t just celebrate success, but the process of believing, trying, and moving forward as a Latino. Because our campaign seeks to inspire everyone to trust their talent, break boundaries, and achieve what they set out to accomplish.
Let’s all dream big.
This professional campaign titled 'El Conejo que Soñó en Grande' was published in Ecuador in February, 2026. It was created for the brand: Chery, by ad agency: Norlop VML Ecuador. This Content, Digital, and Print media campaign is related to the Automotive and Personal Transportation industry and contains 5 media assets. It was submitted about 2 hours ago by Andres Sanchez of Norlop VML.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Cecilia Solá | Francisco Solá
General Manager: Rafael Ordóñez
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Andrés Sánchez
Lead Copywriter: Karina Ron
Art Directors: Juan Ordóñez | Roberto Guevara
Graphic Design: Madelein Gálvez
Account Executive: Cristina Freire | Paullette Arce
CEO, Corporación Maresa: Santiago Castro
Chery Ecuador Manager: Andrés Cadena
Chery Ecuador Marketing Manager: Christian Cazar
Chery Ecuador Marketing Coordinator: Camila Ron
