Description
“El Chollazo” is KFC’s new campaign created by PS21 that turns a universal truth into a creative idea: with just the loose change you have lying around, you can enjoy a full KFC menu for €3.99. Set entirely inside KFC restaurants, the four films humorously depict everyday situations —like searching between sofa cushions or rescuing coins from a fountain— to highlight how accessible the brand’s value offer is. Combining humor, craft, and an authentic visual style inspired by neighborhood offer posters, the campaign reinforces KFC’s playful and down-to-earth brand personality.
This professional campaign titled 'El Chollazo' was published in Portugal and Spain in October, 2025. It was created for the brand: KFC, by ad agency: PS21. This Digital, Film, and OOH Outdoor media campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 month ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..
Credits
Agency: PS21
Advertiser: KFC
Sector: Food & Beverage
Campaign: KFC Chollazo
Client Contacts: Kerman Romeo, Jorge Aylagas, Javier Dasí, Beatriz Martínez
Production Company: Landia
Director: Uriel Calatayud
Media Agency: Arena Media
