To show the advantages of using air conditioners in the summer, we used local insight: Uzbek people use sound «ehhh» to express negative emotions and use the sound «ahhh» to express positive ones.
Like when they feel the joy of finally being home under the air conditioner after the summer heat. That's why we decided to compare these two sounds in real-life situations, that people face outside and at home in the summertime period.
This professional campaign titled 'Ehhh-Ahhh' was published in Uzbekistan in June, 2019. It was created for the brand: Technomart, by ad agency: TBWA. This Film medium campaign contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: TBWA\CAC\Tashkent, Tashkent, Uzbekistan
Client Service Director: Nargiz Kamalova
Creative Director: Farkhod Norbaev
Copywriter: Samara Akhmad
Art Director: Vitaliy Khalzunov
Graphic Designers: Viktoria Sharafutdinova, Shakhzod Saliev
Marketing Manager: Otabek Sharapov
Production Company: Abstract Visuals