Egyptian Honey Festival – 7th Edition

Project Name: Egyptian Honey Festival – 7th Edition
Type: Print Ad
Sector: Events and Exhibitions | Food and Beverages
Country: Egypt
Date: November 7, 2024
Organizing Agency: Ministry of Trade and Industry – Ministry of Agriculture and Land Reclamation
Participating Organizations: Original Honey – Modern Beekeepers – Bashayer

Description:
This ad was designed to promote the 7th edition of the Egyptian Honey Festival, the largest annual event celebrating the honey and beekeeping industry in Egypt. The design combines a traditional and scientific approach through hand-drawn bee drawings and wax hives, with golden colors inspired by the color of natural honey.

The goal of the ad is to draw attention to this vital event, which supports local beekeepers, promotes the culture of using natural honey, and showcases the quality of Egyptian products to the world.

Creative Objective:

Raise awareness of the Honey Festival as a national event

Support local bee products and small farms

Highlight Egyptian identity in a simple and straightforward visual design

Visual Style:

Use a background color that reflects the nature of honey (orange and gold)

Incorporate hand-drawn bee graphics for authenticity

A grid design inspired by a beehive to create visual cohesion

Bilingual text (Arabic/English) to attract a wider audience

Designed by: Kyrollos Salama