Alien Taste
Description
Project Name: Alien Taste - A Kind of Out of This World
Client: Friday Ice Cream
Type: Popular Advertisement (Print Ad)
Field: Food - Ice Cream
Country: Egypt
Year: 2025
Description:
In this advertising work for Friday Ice Cream, knowledge of the creative visual campaign promotes a new product with "alien" flavors, unmatched on Earth. The ad combines science fiction and marketing in a unique way, featuring Ice Cream as a souk channel soaring through the sky, carrying us and enjoying our world.
The headline "Alien Taste" conveys the wonderful idea and the woman, reinforced by the horizontal slogan "Flavors Never Before Found on Earth," as an invitation to explore a new world of taste.
University Objective:
Redefining the experience of being in a helicopter as a journey beyond the boundaries of reality. This ad appeals to a young audience and new enthusiasts with a touch of excitement and curiosity.
Experience: Visual
Integrating a science fiction constellation (planets, aliens, December)
Attractive colors that grab attention
The right choice between idea and product
To support the future of the message of continuity
Designed by: Kyrollos Salama
This student campaign titled 'Alien Taste' was published in Egypt in July, 2025. It was created by ad school: The Higher Institute Of Applied Arts. This Design, OOH Outdoor, and Print media campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted 5 months ago by Chris.
Credits
Creative Direction:Kyrillos Salama
Art Direction & Design:Kyrillos Salama
Project Type: Student Work
Academic Supervisor: Dr. Eman Salah
Institute: Higher Institute of Applied Arts – Egypt
Year: 2025
