ADVERTISING

Education is Everyone's Right

Agency: Boomerang Communication

Description

THE CONTEXT
Education is a basic human right that works to raise men and women out of poverty, level inequalities and ensure sustainable development.
But many children in Morocco are still out of school for social, economic and cultural reasons.
The illiteracy rate is : 29.4% in the Urban Population & 60.5% in the Rural Population.

THE IDEA
In the exciting time of back to school, let us remember that education is a fundamental right that every child deserves to be able to exercise, regardless of their context.
As our schools prepare to welcome our students, let's keep in mind that this opportunity is unfortunately not available to everyone...
Many children still face economic, social or cultural barriers that impede their access to education.

In this context, it is crucial to address certain subjects, which are still taboo, such as: Insecurity, child labor, early marriage, the phenomenon of "little maids"... These are all realities that deprive children of this fundamental right.

An initiative to raise awareness of this fundamental right and to encourage us to break down the barriers that hinder the journey of the most vulnerable and redouble our efforts to build a future where every child has the chance to grow and flourish thanks to the power of education.

This professional campaign titled 'Education is Everyone's Right' was published in Morocco in August, 2023. It was created by ad agency: Boomerang Communication. This Digital medium campaign is related to the Public Interest industry and contains 9 media assets. It was submitted 5 months ago by Creative Director: Samira Rafi of Boomerang Communication.

Credits

Advertising Agency : Boomerang Communication
Creative Director : Samira Rafi
Art Director: Othmane Zaimi
Art Director: Kacihi Fettah
Copywriter: Sophia Maazouz

ADVERTISING

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