Planet Fitness

Edit Till You Make It

School: Freelance


Background: Two ad nerds saw this meme on 9GAG last weekend and one of them needed an excuse to skip his leg day.
Insight: They know Planet Fitness would never judge :')))
Idea: Edit Till You Make It.

This student campaign titled 'Edit Till You Make It' was published in Canada, United States, and Vietnam in January, 2023. It was created for the brand: Planet Fitness, by ad school: Freelance. This Digital, Outdoor, and Print media campaign is related to the Fitness industry and contains 4 media assets. It was submitted 11 months ago.


Advertising Agency: Freetime
Art Director: Sandy Urpis
Copywriter: Kien "Klay" Nguyen


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