Ector the Protector Bear

Agency: Integer


On the occasion of World No Tobacco Day 'Ector the Protector Bear', the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this way Ector discourages smokers, notifies parents and educates children to stay away from the risks of smoking.
'Ector the Protector Bear' is an awareness campaign against passive smoking developed for biotechnology company Roche. Learn more at

This professional campaign titled 'Ector the Protector Bear' was published in Italy in June, 2017. It was created for the brand: Roche, by ad agency: Integer. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: Integer, Milan, Italy
Chief Creative Officer: Nicola Lampugnani
Creative Director: Mirco Pagano
Creative Supervisor / Art Director: Federica Facchini
Art Director: Giulia Trimarchi
Copywriters: Andrea Pinca, Mirco Pagano
Junior Copywriter: Luana Contu
Graphic Developer: Danila Cericco
Client Service Director: Gianluca Cappiello
Project Manager: Vaida Kentraite
Head of Production: Barbara Trivella
Producer: Fabio Bellifemine
Creative Digital Director: Jack Blanga
Digital Manager: Fabio Allemagna
Graphic / UI / UX Designer: Omar Mootamari
Web Project Manager: Vaida Kentraite
Cinema Production Manager: Antonello Filosa
TV Producer / Art Buyer: Silvia Congiu
Production House: The BigMama
Director: Nico Malaspina
2nd Director: Gianpaolo Gelati
Executive Producer: Lorenzo Borsetti
Producer: Lucrezia Pellé
3D Studio: Monkey Talkie
Original Music: Alessandro Branca / Human Touch
Photographer: Cirasa Studio
Technology Development: The FabLab
Design Development: TRUDI Italia


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