The Brief: Classic Polo, India's leading men's casual wear brand wanted to replace their Plastic Shopping Bags to an Eco-friendly sShopping Bag which communicates the importance of re-cycling memorably as part of their corporate social responsibility program called CLUB EARTH in all of their 76 exclusive brand outlets in India.
The Solution: We developed an innovative shopping bag which can be modified into a simple casual wear, made of 100% Eco-friendly material. The one of its kind innovation gives the consumers double advantage emphasizing the need of re-cycling. The idea was successfully executed in all the 76 exclusive outlets of Classic Polo.
This professional campaign titled 'Eco Bag Wear' was published in India in April, 2010. It was created for the brand: Classic Polo, by ad agency: TCC. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: TCC Group, India
Creative Director: Arvind Ramalingam
Art Directors: Krishnamurthy Iyyappan, Saravana Kumar, Vijay Anand
Copywriters: Arvind Ramalingam, Joseph Praveen
Account Management: Savvy Durham, K B Subash