ADVERTISING

New Look

Eclipsed Billboards

Agency: Lg2

Description

For New Look, Canada’s leading eyewear company, the total solar eclipse that passed over parts of North America – including Montreal, Canada – on April 8, 2024, was a stellar opportunity to remind viewers: Eye safety is more important than style.

So at 2:14 p.m., as the eclipse began in the greater Montreal area, the company’s OOH ads temporarily eclipsed style to communicate a totally different message.

This professional campaign titled 'Eclipsed Billboards' was published in Canada in April, 2024. It was created for the brand: New Look, by ad agency: Lg2. This Experiential, Film, and OOH Outdoor media campaign is related to the Fashion, Personal Accessories, and Professional Services industries and contains 1 media asset. It was submitted about 1 month ago by Public Relations Manager: Marie-Eve Gionet of LG2.

Credits

Agency: LG2
Client: New Look
Chief Creative Officers: Marc Fortin
Partner, VP, Executive Creative Director: Marilou Aubin
Executive Creative Director: Geneviève Langlois
Copywriting: Christian O’Brien
Art Direction: Gabrielle Turcotte
Account Services: Joëlle Rondeau, Alina Burelle, Jackob Savard
Agency Production: Claudine Lambert
Video: Jean-Philippe Granger

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.