New Look

Eclipsed Billboards

Agency: Lg2


For New Look, Canada’s leading eyewear company, the total solar eclipse that passed over parts of North America – including Montreal, Canada – on April 8, 2024, was a stellar opportunity to remind viewers: Eye safety is more important than style.

So at 2:14 p.m., as the eclipse began in the greater Montreal area, the company’s OOH ads temporarily eclipsed style to communicate a totally different message.

This professional campaign titled 'Eclipsed Billboards' was published in Canada in April, 2024. It was created for the brand: New Look, by ad agency: Lg2. This Experiential, Film, and OOH Outdoor media campaign is related to the Fashion, Personal Accessories, and Professional Services industries and contains 1 media asset. It was submitted about 1 month ago by Public Relations Manager: Marie-Eve Gionet of LG2.


Agency: LG2
Client: New Look
Chief Creative Officers: Marc Fortin
Partner, VP, Executive Creative Director: Marilou Aubin
Executive Creative Director: Geneviève Langlois
Copywriting: Christian O’Brien
Art Direction: Gabrielle Turcotte
Account Services: Joëlle Rondeau, Alina Burelle, Jackob Savard
Agency Production: Claudine Lambert
Video: Jean-Philippe Granger


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