This campaign aims to raise awareness about the critical importance of protecting children from child abuse. Through a direct and emotional approach, it underscores the vulnerability of children to this threat. The message urges parents and caregivers to take responsibility for keeping children safe, promoting vigilance and proactive action to prevent child abuse, with the goal of raising awareness and empowering society to protect future generations.
This student campaign titled 'Easy Preys' was published on September 04, 2023. It was created for the brand: Save the Children, by ad school: 02 Academy. This Content, Outdoor, and Print media campaign is related to the Education industry and contains 3 media assets. It was submitted 22 days ago.
Copywriter: Alex Ruales
Art Direction: Santiago Landaburú