e-tron room: the Future Paradox

Agency: DDB


DDB presents Audi's futuristic technology to the public through the world's most advanced hyper-reality experience. In “e-tron room: the Future Paradox” participants travel through time, passing different tests until they reach their final destination: the future. “e-tron room: the Future Paradox” will have its first stop in Madrid (Calle San Cayetano, 5), from 24 October to 13 November from 10:00 a.m. to 07:00 p.m. Monday to Sunday.
After finishing in Madrid, it will open its doors in Barcelona (Carrer Aragó, 425) from 27 January to 16 February. To reserve a place, participants can register at, where available sessions will be opened week by week through codes that will be found on @audispain's social media after solving different riddles. Team participation is crucial, and the sessions will take place in groups of 3 to 4 people. To overcome the challenges, participants will be equipped with the latest technology, such as motion sensors and VivePro virtual reality glasses.

This professional campaign titled 'e-tron room: the Future Paradox' was published in Spain in October, 2019. It was created for the brand: Audi, by ad agency: DDB. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: DDB, Spain
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