Description
We decided to capture everyone's attention by creating pseudo fashion brand Dze_ (most of Georgian surnames finish with mentioned ending), as stylish clothes and accessories easily grab everyone’s attention. Everybody talks about street fashion, Demna Gvasalia (who is Georgian) and other trendy topics. So, we have partnered with the best fashion DOP's and photographers to shoot fashion video, that created huge buzz. With the support of carefully picked influencers and media channels, we started to spread the word about it. Big reveal was coming on Mercedes-Benz Fashion Week Tbilisi, perfect platform to present new famous brand - Dzegvi Shelter - that is known by everyone in Georgia, however nobody was paying attention to it. Hopefully, not anymore. Actually, Dze became real fashion brand, as it is selling bracelets, and amount from sales goes to Dzegvi Shelter.
This professional campaign titled 'Dze_Georgian Project' was published in Georgia in May, 2019. It was created for the brand: Dzegvi Shelter, by ad agency: Windfor's. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 4 years ago.
Credits
Advertising Agency: Windfor's, Tbilisi, Georgia
Executive Creative Directors: Nino Gordeladze, Beqa Meparishvili
Creative Chairman: Vato Kavtaradze
Creative Director: Bibi Asatiani
Senior Art Director: Mari Sukhishvili
Art Director: Teona Shelia
Senior Copywriter: Irina Sakvarelidze
Graphic Designer: Masho Nartkoshvili
Director: Nata Sopromadze
Photographer: Anka Gujabidze
DOP: Irakli Metreveli
Client Service Director: Tamar Tsintsadze
Senior Account Manager: Inga Svanidze
Junior Account Manager: Tina Khapava
Senior Graphic Designer: Sergo Titenkov
Graphic Designers: Masho Nartkoshvili, Meko Chikadze
Editor and Color Grading: Goga Tsikolia
Executive Producer: Natia Nikoleishvili
Gaffer: Tengo Kasradze
Art Department and Costume Design: Sopo Kharebashvili, Tamar Guliashvili, Nata Sopromadze
Make-up and Hair: Anuka Murvanidze Beauty School
Music: Nika Machaidze
