ADVERTISING

Techland Dying Light 2

Dying Light 2 E3 Trailer

Agency: Platige Image

Description

At E3 EXPO 2019, the gaming industry’s biggest trade show, the Polish game producer and developer Techland revealed the cinematic to the hit sequel – Dying Light 2. The new trailer turned out to be one of the highlights of the event held in Los Angeles. Released in 2015, the first part of the game conquered the hearts of gamers all over the world, with over 18 million players online. Now everything suggests that the continuation of this zombie story is set to be an equally big success, especially if the many positive comments coming out during the production stage are anything to go by. Dying Light 2 will also offer brand-new attractions for gamers such as new parkour possibilities and new fist-fight mechanics. In this second instalment of Dying Light by Techland, we land in a sprawling metropolis, with the action set 15 years after the Harran Virus infected the whole world and forced inhabitants everywhere to struggle to survive. The biggest challenge they face is the lack of water – which often leads to fierce conflicts and bloody battles. But there is hope for mankind in the shape of Aiden Caldwell, who’s infected with the virus but is ready to take on the challenge of finding the antidote. He is the hero of both the game and the E3 trailer. The Dying Light 2 cinematic, which was shown for the first time at E3 in Los Angeles, is the result of collaboration between Techland, the game’s developer and producer, and the Platige Image team. The whole animated world from the trailer was created by Techland artists, and it was written and directed by Tomasz Suwalski from Platige Image in a very close collaboration with Techland Creative Director Adrian Ciszewski.

This professional campaign titled 'Dying Light 2 E3 Trailer' was published in Poland in June, 2019. It was created for the brands: Dying Light 2 and Techland, by ad agency: Platige Image. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 2 years ago by Marketing Specialist: Łukasz Kostka of Platige Image.

Credits

Advertising Agency: Platige Image, Warsaw, Poland
Director & Writer: Tomek Suwalski
CG Supervisor: Wojciech Idzi
Executive Producer: Piotr Prokop
Producer: Marina Borokhova
Production Assistant: Karolina Koszewska
Head Of Production: Magdalena Machalica
Head Of CG: Bartłomiej Witulski
Department Coordinator: Tomasz Wróbel

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