Description
Durga Puja is the ultimate celebration of homecoming for every Bengali. Not just us, even Maa Durga returns home with her family. Inspired by this insight, we imagined her arrival in New Kolkata for the Pujo vacation. The Ganges-facing resort-style complex offers everything needed for a luxurious and relaxing holiday.
To break the monotony, subtle references to the Vahanas are thoughtfully placed - visually bringing ‘Life at New Kolkata’ to life. The headlines play with numbers representing each day of Pujo – 6 for Shoshthi, 7 for Shaptami and so on. It captures the spirit of each day spent in the residence. Paired with the subhead ‘Pujor Chhuti Katuk New Kolkata-ey’ (Celebrate Your Puja Vacation at New Kolkata), the communication is truly a celebration of homecoming.
This professional campaign titled 'Durga Puja Campaign' was published in India in September, 2025. It was created for the brand: Alcove New Kolkata, by ad agency: Inner Circle Advertising. This Digital medium campaign is related to the Real Estate industry and contains 5 media assets. It was submitted about 2 months ago by Senior Copywriter: Aaranya Roy of Inner Circle Advertising .
Credits
Client: Alcove New Kolkata
Agency: Inner Circle Advertising
Creative Director: Tridip Nandi
Director Client Servicing: Vidisha Khandelwal
Art Director: Alolika Mandal
Copywriter: Akanksha Bose & Aaranya Roy
Account Manager: Radhika Pakrashi
